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Vance Packard: The Hidden Persuaders

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"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling. A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising. Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

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Black and White Photography in the Digital Age : Creative Camera, Darkroom and Printing Techniques for the Modern Photographer
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Stephen Rabley: Easystart: Billy and the Queen

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Original / British English Billy and his sister want new bicycles, but they don't have any money. Then their grandmother has an idea. There's a competition in Palace magazine. The first prize is GBP500. 'What do you think?' Billy asks his sister. 'We can buy two new bicycles for GBP500,' she says.

Grade: 3 "The Sexual Person" draws historically, methodologically, and anthropologically from the best of Catholic tradition and provides a context for current theological debates between traditionalists and revisionists, regarding marriage, cohabitation, homosexuality, reproductive technologies, and what it means to be human. This daring and potentially revolutionary book will be sure to provoke constructive dialogue among theologians, and between theologians and the Magisterium. In 2005 Jane Webster sold her house in Melbourne and took her four children out of school and moved to a rather run-down chateau in France. She had been running her business The French Table, which specializes in foodie tours around Paris, for nearly 10 years, but she was looking for a more permanent base to set up a cookery school. Finally she and her family came across a chateau in Normandy which was to become home. With a photographer following Jane for much of the time, we discover this lush and gorgeous corner of France with her. From regional markets and vignerons to antique fairs and three-Michelin star restaurants, Jane lets us into all aspects of her life in France. Most importantly, we see the The Art of Possibility: Transforming Professional and Personal Life download ebook chateau restored to its former glory, meet the local characters and discover the produce of Normandy at Jane's table - with 40 regional recipes.

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J. D. Robb: Kindred in Death

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She was just an instrument. A weapon. He wanted it to be in that house, inside the house where the cop believed his little girl would always be safe. A phone call from up high interrupts Eve's plans to have a lazy day with her roguish husband Roarke: The teenage daughter of Captain Jonah McMasters, head of the NYPD drug squad, has been found raped and strangled. A terrifying video of Deena, bloody and beaten beyond recognition, suggests a link to a criminal in her father's past, but Eve is getting nowhere - until another murder, and another video, reveals the killer's deadly intent: merciless retribution in the cruellest way possible. Eve and her team must race against the clock to identify the next victim of a killer who will stop at nothing ...

  The definitive collection of short stories from the century's greatest science Kindred in Death download PDF fiction writer All of Arthur C. Clarke's short stories collected in one volume, beginning with TRAVEL BY WIRE - Clarke's first ever published short story. A volume which showcases his range and variety, each story a classic example of the unique mixture of speculation and fiction which has made Clarke a household name. A "Library Journal" Best Book of 2015 Kurti and Czako have produced an indispensable tool for specialists and non-specialists in organic chemistry. This innovative reference work includes 250 organic reactions and their strategic use in the synthesis of complex natural and unnatural products. Reactions are thoroughly discussed in a convenient, two-page layout--using full color. Its comprehensive coverage, superb organization, quality of presentation, and wealth of references, make this a necessity for every organic chemist.

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Lillian Bridges: Face Reading in Chinese Medicine

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An exciting new, full-colour edition of "Face Reading in Chinese Medicine" featuring over 200 colour photographs and practical instructions on how to conduct face reading! Face reading has been part of Traditional Chinese Medicine for many centuries, and Professor Lillian Bridges is a popular academic and international lecturer on the subject who gained her fascinating knowledge through her family line of Master Face Readers in China. Based on an understanding of the shapes, markings and features of a face, practitioners can learn about the health and life of a patient relating to the principles of Chinese medicine. In addition to understanding how the body's internal functions - physical, psychological and emotional - can be seen on a face, practitioners can also learn how to evaluate Shen to understand non-verbal expressions. Technical and detailed information is presented in an upbeat, insightful and highly readable manner. This was the first book to focus on the deeper aspects of face reading and diagnosis, this edition includes ancient Taoist knowledge regarding the Original Face and Facial Jing and Qi markers which have previously only been taught through the oral tradition.

Meet the hardest men from a country where the streets are the most dangerous and the gangsters and criminals are the scariest in Britain. These faces have seen it all: the guns, the knives, the fights and the toughest prisons. This book will take you deep inside the rough, mad, bad, drug-infested, cut-throat, back-stabbing world of the Scottish prison system, bringing to light the last fifty years of infamous incidents that have taken place behind bars in some of the highest security prisons. With a Face Reading in Chinese Medicine download PDF frightening in-depth look at the most notorious prisons and institutions and the most daunting and fearsome of inmates, this compulsive guide covers them all from murderers to armed-robbers, a female crime clan with a family feel to it and some of the most notorious cases in Scottish criminal history.

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Ben Elton: Time and Time Again

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It's the 1st of June 1914 and Hugh Stanton, ex-soldier and celebrated adventurer is quite literally the loneliest man on earth. No one he has ever known or loved has been born yet. Perhaps now they never will be. Stanton knows that a great and terrible war is coming. A collective suicidal madness that will destroy European civilization and bring misery to millions in the century to come. He knows this because, for him, that century is already history. Somehow he must change that history. He must prevent the war. A war that will begin with a single bullet. But can a single bullet truly corrupt an entire century? And, if so, could another single bullet save it?

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Phil Darragh,Sarah Darragh,Mike Gould,Jo Heathcote: Collins AQA GCSE English Language and English Literature: Core Student Book

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Exam Board: AQA Level & Subject: GCSE English Language, GCSE English Literature First teaching: September 2015 First exams: June 2017 AQA approved Teach AQA's GCSEs in English Literature and English Language as one coherent course with Student Books that help students to build and apply the skills that underpin both qualifications. * Offer your students the right level of challenge. The Core Student Book provides an excellent foundation in the skills and knowledge required for both courses. * Help all students make good progress. Each chapter follows the hierarchy of skills and knowledge in the mark schemes, so students have a clear sequence of learning. End-of-chapter 'Apply your skills' practice tasks, annotated answers and self-assessment guidance helps students understand how to improve their work. * Get to grips with the new specifications with expert suggestions from leading professionals as to how you could plan and teach the course. Our practical, ready-made resources can be used in your first years of teaching the specifications, and edited and adapted to your requirements. * Save time updating your English Language resources with our comprehensive selection of passages from nineteenth- to twenty-first century literature and literary non-fiction, perfect for building students' confidence in tackling unseen texts. * Engage all learners with a rich and exciting approach to English Literature that takes students step-by-step through the fundamentals of how to analyse, interpret and write critically about literature to provide a starting point for your own in-depth exploration of your chosen set texts.

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Jens Peters: Philippines Travel Guide

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The Philippines Travel Guide includes a varied selection of preplanned travel routes and a wide variety of useful information. Included in the guide is information on transportation; good-value accommodations; selected local and international restaurants; schedules of festivals and special events; illustrated sections on flora, fauna, and culture; details on outdoor activities such as cycling, diving, hiking, and surfing; and a comprehensive chapter on the native languages. The book includes 203 maps and an e-mail directory.

St. Martin's is proud to present a new series of the greatest classics in the literature of hunting and adventure, chosen from the personal library of writer The Bell Jar free ebook and big game hunter Peter Hathaway Capstick. These showcase volumes will once again make available the true masterpieces of Africana to collectors, armchair hunters, sportsmen, and readers at large.Considered one of the greatest man-eating sagas of all time, "The Man-Eaters of Tsavo" is the firsthand account of the infamous Tsavo lions. These lions-- who for nearly a year terrorized East Africa-- succeeded in bringing the construction of a railway line to a complete halt, and have been credited with the deaths of some one hundred people. Written by the legendary officer who shot these lions and risked death several times in the attempt, "The Man-Eaters of Tsavo" is not only the story of this breathtaking hunt, but of Lieutenant-Colonel Patterson's other adventures in the African bush."I think that the incident of the Uganda man-eating lions...is the most remarkable account of which we have any record."--Theodore Roosevelt

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Yogani: Spinal Breathing Pranayama - Journey to Inner Space

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"Spinal Breathing Pranayama" is one of the most important practices in all of yoga, producing positive effects in our health, wellbeing, and every aspect of our daily living. Moreover, this simple daily practice purifies and opens us to our ecstatic inner realms, taking us on an exciting journey to inner space. The consequences of this journey are as practical as they are profound. This book provides easy-to-read instructions for beginning and continuing with the practice of "Spinal Breathing Pranayama," addressing in a surprising degree of detail the many experiences and questions that can come up. Yogani is the author of two landmark books on the world's most effective spiritual practices: "Advanced Yoga Practices - Easy Lessons for Ecstatic Living," a comprehensive user-friendly textbook, and "The Secrets of Wilder," a powerful spiritual novel. The "AYP Enlightenment Series" makes these profound practices available for the first time in a series of concise instruction books. "Spinal Breathing Pranayama" is the second book in the series.

Stuart J. Murphy travels all over the UnitedStates talking to thousands of kids. And you'll never believe what they talk about: MATH! Stuart shows kids that they use math every day -- to share a pizza, spend their allowance, even sort socks. Stuart writes funny stories about math -- and if Fair Game: How a Top Spy Was Betrayed by Her Own Government download ebook you read his books, you'll start to see the fun in math, too. Hamster Champs With a few blocks, a board, and a protractor to measure the angles, the hamster champs have built a ramp that lets them fly high! But will this stunt be good enough to outwit Hector the cat? ABOUT THE SERIES: For over 100 years Oxford World's Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford's commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.

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Soren Krause: Paul Elvstrom Explains Racing Rules of Sailing 2013-2016

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Your comprehensive reference for sailboat racing Paul Elvstrom Explains the Racing Rules of Sailing hasaccompanied sailors to regattas since 1965. This newedition of the book--known to all simply as "Elvstrom"and famous for its plastic boats and wind arrows--incorporates the complete text of the InternationalSailing Federation's (ISAF) 2012 rules changes. It featurescolor-coded explanations and interpretations ofthe rules with the help of two-color bird's-eye-viewdrawings. It also offers a full-color chart of race signals,a graphic quick-reference locator for the rules, a summaryof recent rules changes, and procedural notes forfiling a protest.

This volume, through a detailed treatment of the cognitive processes that support reading, explains how reading really works. It offers a thorough overview of important and current research, including first language research, which is not often found in second language acquisition (SLA) publications. This book is a true example of applied linguistics; it makes well-defined linkages between theory and practice, discussing the implications and applications of second language reading theories on instructional practices. It is a valuable resource and reference for action researchers, curriculum designers, teachers, administrators, and those interested in exploring theoretical issues grounded in instructional contexts. In this tender account of a sleepless night in the bear cave, Big Bear sets out with all his patience and Paul Elvstrom Explains Racing Rules of Sailing 2013-2016 free download pdf understanding to show Little Bear that the dark is nothing to be afraid of. When all the lanterns in the cave aren't enough to quell Little Bear's troubled emotions, Big Bear offers--in a final loving gesture--nothing less than the bright yellow moon and the twinkling stars! More comforting than even the best of lullabies, this bedtime story is destined to become a classic.

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Eric Berlin: The Potato Chip Puzzles: The Puzzling World of Winston Breen

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When a local potato chip tycoon invites area kids to an all-day puzzle hunt, Winston Breen is psyched. But it turns out the day is not all fun and games. Their teacher is being overly competitive, the puzzles are hard (even for Winston), and someone in the contest is playing dirty in order to win the fifty-thousand-dollar grand prize! Trying to stop the mystery cheater before it s too late takes an already tough challenge to a whole new level. . . . Perfect for fans of "The Westing Game," exciting mysteries, and, of course, puzzles!"

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